Harley-Davidson, Inc. (HOG)

Price$23.95

Favorite Metrics

Price vs S&P 500 (26W)-18.61%

Price vs S&P 500 (4W)24.12%

Market Capitalization$2.66B

P/E Ratio (Annual)7.85x

Indicated Dividend Yield (Annual)3.19%

All Metrics

P/CF (Annual)4.67x

Book Value / Share (Quarterly)$28.13

P/TBV (Annual)1.21x

Indicated Dividend (Annual)$0.72

Revenue Growth (3Y)-8.06%

Cash Flow / Share (Quarterly)$3.72

Payout Ratio (TTM)10.73%

Price vs S&P 500 (YTD)10.50%

Gross Margin (TTM)31.64%

Net Profit Margin (TTM)7.57%

EPS (TTM)$2.60

10-Day Avg Trading Volume3.42M

EPS Excl Extra (TTM)$2.60

Revenue Growth (5Y)1.99%

EPS (Annual)$2.79

Dividend / Share (Annual)$0.73

ROI (Annual)5.55%

Gross Margin (Annual)31.64%

Net Profit Margin (5Y Avg)10.70%

Cash / Share (Quarterly)$27.69

P/E Basic Excl Extra (TTM)7.85x

Revenue Growth QoQ (YoY)-27.84%

EPS Growth (5Y)219.43%

P/E Normalized (Annual)7.85x

ROA (Last FY)4.21%

Revenue Growth TTM (YoY)-13.76%

EBITD / Share (TTM)$5.14

ROE (5Y Avg)19.58%

Operating Margin (TTM)8.64%

Cash Flow / Share (Annual)$3.72

P/B Ratio0.85x

P/B Ratio (Quarterly)0.77x

Net Income / Employee (Annual)$0

EV / Revenue (TTM)0.57x

Net Interest Coverage (TTM)35.88x

ROA (TTM)3.15%

EV / EBITDA (TTM)4.08x

EPS Incl Extra (Annual)$2.79

Current Ratio (Annual)2.10x

Quick Ratio (Quarterly)1.83x

3-Month Avg Trading Volume3.48M

52-Week Price Return7.51%

EV / Free Cash Flow (Annual)6.10x

P/E Incl Extra (TTM)7.85x

Revenue / Employee (TTM)$1

Tangible BV / Share (Quarterly)$10.85

P/S Ratio (Annual)0.59x

Asset Turnover (Annual)0.56x

52-Week High$31.25

Operating Margin (5Y Avg)12.25%

EPS Excl Extra (Annual)$2.79

CapEx CAGR (5Y)3.23%

Tangible BV CAGR (5Y)12.00%

26-Week Price Return-9.86%

Quick Ratio (Annual)1.83x

13-Week Price Return11.59%

Total Debt / Equity (Annual)0.94x

Current Ratio (Quarterly)2.10x

Enterprise Value$2,532.842

Revenue / Share Growth (5Y)6.97%

Asset Turnover (TTM)0.42x

Book Value / Share Growth (5Y)20.09%

Revenue / Employee (Annual)$1

Inventory Turnover (Annual)4.14x

Pretax Margin (Annual)10.26%

Cash / Share (Annual)$27.69

3-Month Return Std Dev38.39%

Gross Margin (5Y Avg)35.32%

Net Income / Employee (TTM)$0

EBITDA CAGR (5Y)26.22%

ROE (Last FY)10.79%

Net Interest Coverage (Annual)28.87x

EPS Basic Excl Extra (Annual)$2.79

P/FCF (TTM)4.88x

Receivables Turnover (TTM)2.58x

EV / Free Cash Flow (TTM)6.10x

Total Debt / Equity (Quarterly)0.94x

EPS Incl Extra (TTM)$2.60

Receivables Turnover (Annual)2.58x

ROI (TTM)3.82%

Dividend Growth Rate (5Y)10.40%

P/S Ratio (TTM)0.59x

Pretax Margin (5Y Avg)13.32%

Revenue / Share (Annual)$36.89

Tangible BV / Share (Annual)$25.43

Forward P/E57.75x

Free OCF CAGR (5Y)-16.88%

Price vs S&P 500 (52W)-27.59%

P/E Ratio (TTM)7.85x

EPS Growth TTM (YoY)-21.71%

Year-to-Date Return14.64%

5-Day Price Return2.62%

EPS Normalized (Annual)$2.79

ROA (5Y Avg)5.24%

Net Profit Margin (Annual)7.57%

Month-to-Date Return16.17%

Cash Flow / Share (TTM)$5.86

EBITD / Share (Annual)$5.12

EPS Growth (3Y)-17.43%

Operating Margin (Annual)8.64%

LT Debt / Equity (Annual)0.53x

P/CF (TTM)4.67x

ROI (5Y Avg)6.26%

P/E Excl Extra (TTM)7.85x

LT Debt / Equity (Quarterly)0.53x

EPS Basic Excl Extra (TTM)$2.60

P/TBV (Quarterly)5.46x

Payout Ratio (Annual)25.50%

P/B Ratio (Annual)0.77x

Dividend / Share (TTM)$0.73

Inventory Turnover (TTM)4.14x

Pretax Margin (TTM)10.26%

Book Value / Share (Annual)$28.13

Price vs S&P 500 (13W)8.73%

Net Margin Growth (5Y)202.27%

Dividend Yield (TTM)3.25%

Beta1.29x

P/FCF (Annual)6.40x

Revenue / Share (TTM)$39.15

ROE (TTM)10.26%

52-Week Low$17.09

Analyst Recommendations

Jan 2026

Feb 2026

Mar 2026

Apr 2026

3.48

3.43

Industry Peers — Motorcycles & Bicycles(3)

Symbol	P/E Ratio (Annual)	ROE (TTM)	Revenue Growth (5Y)	Indicated Dividend Yield (Annual)	Price
HOGHarley-Davidson, Inc.	7.85x	10.26%	1.99%	3.19%	$23.95
FOXFFox Factory Holding Corp. Common Stock	98.92x	-61.80%	10.50%	—	$17.58
LVWRLiveWire Group, Inc.	—	-105.53%	-3.61%	—	$1.92
EZGOEZGO Technologies Ltd. Ordinary Shares	—	-16.81%	6.09%	—	$1.33

About

Harley-Davidson is a global heavyweight motorcycle manufacturer with approximately 34% of the U.S. domestic market share as of 2025, operating across custom, cruising, and touring segments. The company is diversifying through the Pan America adventure-touring model and LiveWire electric motorcycles. Its captive finance arm provides wholesale and retail financing and insurance services to dealers and customers.