Harley-Davidson, Inc. (HOG) Stock Price
HOGStock
$26.76−0.15%52W
Market Cap$2.78B
P/E8.22x
PEG Ratio2.08
Div yield2.16%
Beta1.37
HOG Share Price Chart
Favorite Metrics
Price vs S&P 500 (26W)5.59%
Price vs S&P 500 (4W)3.42%
PEG Ratio2.08
VGM Score59.83
P/E Ratio (Annual)8.22x
Indicated Dividend Yield (Annual)2.16%
HOG Earnings Surprise History
| Quarter | Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|---|
| Q2 2026 | $0.64 | $0.75 | +16.72%(+$0.11) | |
| Q1 2026 | $0.23 | $0.22 | -3.08%(-$0.01) | |
| Q4 2025 | -$1.06 | -$2.44 | -129.17%(-$1.38) | |
| Q3 2025 | $1.64 | $3.10 | +89.33%(+$1.46) | |
| Q2 2025 | $0.96 | $0.88 | -8.64%(-$0.08) |
HOG Analyst Recommendations
Jun 2026
Jul 2026
Aug 2026
Sep 2026
3.43
3.43
3.48
3.48
Industry Peers — Motorcycles & Bicycles(5)
| Symbol | Value Score | Growth Score | Momentum Score | P/E Ratio (Annual) | ROE (TTM) | Revenue Growth (5Y) | Indicated Dividend Yield (Annual) | Price |
|---|---|---|---|---|---|---|---|---|
HOGHarley-Davidson, Inc. | B | D | B | 8.2x | 6.3% | 2.0% | 2.2% | $26.76 |
| FOXFFox Factory Holding Corp. Common Stock | C | D | C | 98.9x | -40.5% | 10.5% | — | $16.04 |
| LVWRLiveWire Group, Inc. | F | C | C | — | -198.2% | -3.6% | — | $1.55 |
| LOBOLOBO TECHNOLOGIES LTD. Class A Ordinary Shares | A | C | C | — | -103.8% | 20.3% | — | $0.47 |
| EZGOEZGO Technologies Ltd. Ordinary Shares | A | D | F | — | -16.8% | 6.1% | — | $0.77 |
| LVWR.WSLiveWire Group, Inc. Warrants, each exercisable for one share of Common Stock at an exercise price of $11.50 per share | — | — | A | — | — | — | — | $0.03 |
About Harley-Davidson, Inc.
Harley-Davidson is a global heavyweight motorcycle manufacturer with approximately 34% of the U.S. domestic market share as of 2025, operating across custom, cruising, and touring segments. The company is diversifying through the Pan America adventure-touring model and LiveWire electric motorcycles. Its captive finance arm provides wholesale and retail financing and insurance services to dealers and customers.