Harley-Davidson, Inc. (HOG)

Price$24.49

Value ScoreB

Growth ScoreD

Momentum ScoreB

Favorite Metrics

Price vs S&P 500 (26W)-7.93%

Price vs S&P 500 (4W)-3.65%

VGM Score59.05

Market Capitalization$2.58B

P/E Ratio (Annual)7.61x

Indicated Dividend Yield (Annual)3.08%

All Metrics

P/CF (Annual)4.53x

Book Value / Share (Quarterly)$27.22

P/TBV (Annual)1.21x

Indicated Dividend (Annual)$0.75

Revenue Growth (3Y)-8.06%

Cash Flow / Share (Quarterly)$0.39

Payout Ratio (TTM)12.73%

Price vs S&P 500 (YTD)11.36%

Gross Margin (TTM)29.77%

Net Profit Margin (TTM)5.34%

EPS (TTM)$1.76

10-Day Avg Trading Volume2.13M

EPS Excl Extra (TTM)$1.76

Revenue Growth (5Y)1.99%

EPS (Annual)$2.79

Dividend / Share (Annual)$0.73

ROI (Annual)5.55%

Gross Margin (Annual)31.64%

Net Profit Margin (5Y Avg)10.70%

Cash / Share (Quarterly)$16.04

P/E Basic Excl Extra (TTM)11.19x

Revenue Growth QoQ (YoY)-11.79%

EPS Growth (5Y)219.43%

P/E Normalized (Annual)7.61x

ROA (Last FY)4.21%

Revenue Growth TTM (YoY)-9.82%

EBITD / Share (TTM)$3.62

ROE (5Y Avg)19.58%

Operating Margin (TTM)5.78%

Cash Flow / Share (Annual)$3.72

P/B Ratio0.84x

P/B Ratio (Quarterly)0.72x

Net Income / Employee (Annual)$61,600

EV / Revenue (TTM)0.67x

Net Interest Coverage (TTM)35.88x

ROA (TTM)2.43%

EPS Growth QoQ (YoY)-79.05%

EV / EBITDA (TTM)6.84x

EPS Incl Extra (Annual)$2.79

Current Ratio (Annual)2.10x

Quick Ratio (Quarterly)1.66x

3-Month Avg Trading Volume3.45M

52-Week Price Return1.11%

EV / Free Cash Flow (Annual)7.00x

P/E Incl Extra (TTM)11.19x

Revenue / Employee (TTM)$784,800

Tangible BV / Share (Quarterly)$10.85

P/S Ratio (Annual)0.58x

Asset Turnover (Annual)0.56x

52-Week High$31.25

Operating Margin (5Y Avg)12.25%

EPS Excl Extra (Annual)$2.79

CapEx CAGR (5Y)3.23%

Tangible BV CAGR (5Y)12.00%

26-Week Price Return0.00%

Quick Ratio (Annual)1.83x

13-Week Price Return28.35%

Total Debt / Equity (Annual)0.94x

Current Ratio (Quarterly)1.91x

Enterprise Value$2.90B

Revenue / Share Growth (5Y)6.97%

Asset Turnover (TTM)0.46x

Book Value / Share Growth (5Y)20.09%

Revenue / Employee (Annual)$813,300

Inventory Turnover (Annual)4.14x

Pretax Margin (Annual)10.26%

Cash / Share (Annual)$27.69

3-Month Return Std Dev43.73%

Gross Margin (5Y Avg)35.32%

Net Income / Employee (TTM)$41,900

EBITDA CAGR (5Y)23.40%

EBITDA Interim CAGR (5Y)-29.43%

ROE (Last FY)10.79%

Net Interest Coverage (Annual)28.87x

EPS Basic Excl Extra (Annual)$2.79

P/FCF (TTM)4.74x

Receivables Turnover (TTM)2.12x

EV / Free Cash Flow (TTM)66.21x

Total Debt / Equity (Quarterly)0.70x

EPS Incl Extra (TTM)$1.76

Receivables Turnover (Annual)2.58x

ROI (TTM)3.05%

Dividend Growth Rate (5Y)10.40%

P/S Ratio (TTM)0.60x

Pretax Margin (5Y Avg)13.32%

Revenue / Share (Annual)$36.89

Tangible BV / Share (Annual)$25.43

Forward P/E25.08x

Free OCF CAGR (5Y)-16.88%

Price vs S&P 500 (52W)-23.25%

P/E Ratio (TTM)11.19x

EPS Growth TTM (YoY)-34.25%

Year-to-Date Return19.52%

5-Day Price Return0.57%

EPS Normalized (Annual)$2.79

ROA (5Y Avg)5.24%

Net Profit Margin (Annual)7.57%

Month-to-Date Return1.28%

Cash Flow / Share (TTM)$5.86

EBITD / Share (Annual)$4.61

EPS Growth (3Y)-17.43%

Operating Margin (Annual)8.64%

LT Debt / Equity (Annual)0.53x

P/CF (TTM)12.93x

ROI (5Y Avg)6.26%

P/E Excl Extra (TTM)11.19x

LT Debt / Equity (Quarterly)0.37x

EPS Basic Excl Extra (TTM)$1.76

P/TBV (Quarterly)5.46x

Payout Ratio (Annual)25.50%

P/B Ratio (Annual)0.77x

Dividend / Share (TTM)$0.72

Inventory Turnover (TTM)4.54x

Pretax Margin (TTM)7.48%

Book Value / Share (Annual)$28.13

Price vs S&P 500 (13W)20.10%

Net Margin Growth (5Y)202.27%

Dividend Yield (TTM)3.30%

Beta1.29x

P/FCF (Annual)6.21x

Revenue / Share (TTM)$38.97

ROE (TTM)7.04%

52-Week Low$17.09

vGradeB

gGradeD

mGradeB

vgmGradeC

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Earnings Surprise History

Q1 260.30est. 0.27

Analyst Recommendations

Feb 2026

Mar 2026

Apr 2026

May 2026

3.48

3.43

Industry Peers — Motorcycles & Bicycles(5)

Symbol	Value Score	Growth Score	Momentum Score	Price
HOGHarley-Davidson, Inc.	B	D	B	$24.49
FOXFFox Factory Holding Corp. Common Stock	C	D	C	$17.41
LVWRLiveWire Group, Inc.	F	C	F	$1.20
LOBOLOBO TECHNOLOGIES LTD. Class A Ordinary Shares	A	C	B	$0.75
EZGOEZGO Technologies Ltd. Ordinary Shares	A	D	F	$1.32
LVWR.WSLiveWire Group, Inc. Warrants, each exercisable for one share of Common Stock at an exercise price of $11.50 per share	—	—	D	$0.03

About

Harley-Davidson is a global heavyweight motorcycle manufacturer with approximately 34% of the U.S. domestic market share as of 2025, operating across custom, cruising, and touring segments. The company is diversifying through the Pan America adventure-touring model and LiveWire electric motorcycles. Its captive finance arm provides wholesale and retail financing and insurance services to dealers and customers.