Baozun Inc. American Depositary Shares (BZUN) Stock Price

BZUNStock

$2.83−3.42%52W

Market Cap$164.54M

P/E—

PEG Ratio0.06

Div yield—

Beta0.39

BZUN Share Price Chart

Favorite Metrics

Price vs S&P 500 (26W)-7.19%

Price vs S&P 500 (4W)-5.47%

PEG Ratio0.06

VGM Score55.62

P/CF (Annual)2.57x

Book Value / Share (Quarterly)$3.09

P/TBV (Annual)0.29x

Indicated Dividend (Annual)$0.00

Revenue Growth (3Y)1.91%

Cash Flow / Share (Quarterly)$-0.06

Price vs S&P 500 (YTD)-5.94%

Gross Margin (TTM)73.33%

Net Profit Margin (TTM)-0.82%

EPS (TTM)$-0.16

10-Day Avg Trading Volume0.12M

EPS Excl Extra (TTM)$-0.16

Revenue Growth (5Y)6.44%

EPS (Annual)$-0.21

ROI (Annual)-4.67%

Gross Margin (Annual)74.10%

Net Profit Margin (5Y Avg)-2.18%

Cash / Share (Quarterly)$2.43

Revenue Growth QoQ (YoY)8.90%

ROA (Last FY)-2.50%

Revenue Growth TTM (YoY)4.90%

EBITD / Share (TTM)$0.03

ROE (5Y Avg)-7.73%

Operating Margin (TTM)-0.68%

Cash Flow / Share (Annual)$0.23

P/B Ratio0.30x

P/B Ratio (Quarterly)0.26x

Net Income / Employee (Annual)$-5,314

EV / Revenue (TTM)0.28x

Net Interest Coverage (TTM)-23.45x

ROA (TTM)-1.92%

EV / EBITDA (TTM)444.49x

EPS Incl Extra (Annual)$-0.21

Current Ratio (Annual)1.87x

Quick Ratio (Quarterly)1.32x

3-Month Avg Trading Volume0.28M

52-Week Price Return-3.42%

EV / Free Cash Flow (Annual)5.80x

Revenue / Employee (TTM)$121,894

Tangible BV / Share (Quarterly)$2.82

P/S Ratio (Annual)0.11x

Asset Turnover (Annual)1.03x

52-Week High$0.72

Operating Margin (5Y Avg)0.22%

EPS Excl Extra (Annual)$-0.21

CapEx CAGR (5Y)-0.61%

Tangible BV CAGR (5Y)-11.06%

26-Week Price Return4.06%

Quick Ratio (Annual)1.39x

13-Week Price Return9.73%

Total Debt / Equity (Annual)0.42x

Current Ratio (Quarterly)1.82x

Enterprise Value$229.44M

Revenue / Share Growth (5Y)7.10%

Asset Turnover (TTM)0.57x

Book Value / Share Growth (5Y)-4.36%

Revenue / Employee (Annual)$218,316

Inventory Turnover (Annual)2.58x

Pretax Margin (Annual)-2.02%

Cash / Share (Annual)$2.26

3-Month Return Std Dev46.24%

Gross Margin (5Y Avg)69.49%

Net Income / Employee (TTM)$-4,097

EBITDA CAGR (5Y)-47.02%

ROE (Last FY)-6.65%

Net Interest Coverage (Annual)-3.02x

EPS Basic Excl Extra (Annual)$-0.21

Receivables Turnover (TTM)2.70x

Total Debt / Equity (Quarterly)0.45x

EPS Incl Extra (TTM)$-0.16

Receivables Turnover (Annual)4.73x

ROI (TTM)-3.54%

P/S Ratio (TTM)0.19x

Pretax Margin (5Y Avg)-1.37%

Revenue / Share (Annual)$8.51

Tangible BV / Share (Annual)$2.83

Forward P/E5.34x

Free OCF CAGR (5Y)11.98%

Price vs S&P 500 (52W)-21.74%

Year-to-Date Return6.01%

5-Day Price Return3.30%

EPS Normalized (Annual)$-0.21

ROA (5Y Avg)-3.04%

Net Profit Margin (Annual)-2.43%

Month-to-Date Return-1.74%

EBITD / Share (Annual)$0.02

Operating Margin (Annual)-1.94%

LT Debt / Equity (Annual)0.00x

P/CF (TTM)490.37x

ROI (5Y Avg)-5.48%

LT Debt / Equity (Quarterly)0.00x

EPS Basic Excl Extra (TTM)$-0.16

P/TBV (Quarterly)0.28x

P/B Ratio (Annual)0.27x

Inventory Turnover (TTM)2.73x

Pretax Margin (TTM)-0.39%

Book Value / Share (Annual)$3.10

Price vs S&P 500 (13W)6.93%

Beta0.39x

P/FCF (Annual)4.05x

Revenue / Share (TTM)$4.73

ROE (TTM)-5.06%

52-Week Low$0.31

vGradeC

gGradeC

mGradeB

vgmGradeC

BZUN Analyst Recommendations

May 2026

Jun 2026

Jul 2026

Aug 2026

4.23

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PTRNPattern Group Inc. Series A Common Stock	F	B	A	$21.40
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HOURHour Loop, Inc. Common Stock	D	C	C	$1.86
LITBLightInTheBox Holding Co., Ltd. American Depositary Shares, each representing twelve ordinary shares	C	C	B	$3.08
GROVGrove Collaborative Holdings, Inc.	C	F	D	$0.98
LVLULulu's Fashion Lounge Holdings, Inc. Common Stock	C	D	B	$13.88
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UZXLinkage Global Inc Class A Ordinary Shares	—	F	D	$0.12
AMZEAmaze Holdings, Inc.	C	A	F	$0.19
BBBY.WSBed Bath & Beyond, Inc. Warrants to Purchase Common Stock	—	—	A	$0.00
BBBYWNeighborhood Intelligence, Inc. Warrants	—	—	F	$0.43
LGCBLinkage Global Inc Class A Ordinary Shares	—	F	F	$0.12
QVCCQVC, Inc. 6.250% Senior Secured Notes due 2068	—	—	B	$0.00
QVCDQVC, Inc. 6.375% Senior Secured Notes due 2067	—	—	B	$0.00
QVCGQVC Group, Inc. Common Stock	—	—	C	$15.75
QVCGAQVC Group, Inc. Series A Common Stock	A	D	F	$0.03

About Baozun Inc. American Depositary Shares

Baozun Inc provides end-to-end e-commerce solutions and brand management services for companies selling apparel, home goods, and electronics. Services include online store design and operations, fulfillment, customer support, and strategic brand positioning. The company operates through two segments—E-Commerce (its primary revenue source) and Brand Management.