Baozun Inc. American Depositary Shares (BZUN)

Price$2.65

Value ScoreC

Growth ScoreC

Momentum ScoreB

Favorite Metrics

Price vs S&P 500 (26W)-15.27%

Price vs S&P 500 (4W)-3.63%

VGM Score54.11

Market Capitalization$21.43M

All Metrics

P/CF (Annual)2.35x

Book Value / Share (Quarterly)$3.06

P/TBV (Annual)0.29x

Indicated Dividend (Annual)$0.00

Revenue Growth (3Y)1.91%

Cash Flow / Share (Quarterly)$-0.05

Price vs S&P 500 (YTD)-8.53%

Gross Margin (TTM)73.33%

Net Profit Margin (TTM)-0.82%

EPS (TTM)$-0.16

10-Day Avg Trading Volume0.27M

EPS Excl Extra (TTM)$-0.16

Revenue Growth (5Y)6.44%

EPS (Annual)$-0.21

ROI (Annual)-4.67%

Gross Margin (Annual)74.10%

Net Profit Margin (5Y Avg)-2.18%

Cash / Share (Quarterly)$2.41

Revenue Growth QoQ (YoY)8.90%

ROA (Last FY)-2.50%

Revenue Growth TTM (YoY)4.90%

EBITD / Share (TTM)$0.03

ROE (5Y Avg)-7.73%

Operating Margin (TTM)-0.68%

Cash Flow / Share (Annual)$0.23

P/B Ratio0.27x

P/B Ratio (Quarterly)0.26x

Net Income / Employee (Annual)$-5,271

EV / Revenue (TTM)0.26x

Net Interest Coverage (TTM)-23.45x

ROA (TTM)-1.92%

EV / EBITDA (TTM)444.49x

EPS Incl Extra (Annual)$-0.21

Current Ratio (Annual)1.87x

Quick Ratio (Quarterly)1.32x

3-Month Avg Trading Volume0.33M

52-Week Price Return-3.64%

EV / Free Cash Flow (Annual)5.46x

Revenue / Employee (TTM)$120,914

Tangible BV / Share (Quarterly)$2.80

P/S Ratio (Annual)0.10x

Asset Turnover (Annual)1.03x

52-Week High$4.88

Operating Margin (5Y Avg)0.22%

EPS Excl Extra (Annual)$-0.21

CapEx CAGR (5Y)-0.61%

Tangible BV CAGR (5Y)-11.06%

26-Week Price Return-7.34%

Quick Ratio (Annual)1.39x

13-Week Price Return12.29%

Total Debt / Equity (Annual)0.42x

Current Ratio (Quarterly)1.82x

Enterprise Value$214.24M

Revenue / Share Growth (5Y)7.10%

Asset Turnover (TTM)0.57x

Book Value / Share Growth (5Y)-4.36%

Revenue / Employee (Annual)$216,561

Inventory Turnover (Annual)2.58x

Pretax Margin (Annual)-2.02%

Cash / Share (Annual)$2.24

3-Month Return Std Dev67.61%

Gross Margin (5Y Avg)69.49%

Net Income / Employee (TTM)$-4,064

EBITDA CAGR (5Y)-47.02%

ROE (Last FY)-6.65%

Net Interest Coverage (Annual)-3.02x

EPS Basic Excl Extra (Annual)$-0.21

Receivables Turnover (TTM)2.70x

Total Debt / Equity (Quarterly)0.45x

EPS Incl Extra (TTM)$-0.16

Receivables Turnover (Annual)4.73x

ROI (TTM)-3.54%

P/S Ratio (TTM)0.18x

Pretax Margin (5Y Avg)-1.37%

Revenue / Share (Annual)$8.44

Tangible BV / Share (Annual)$2.80

Forward P/E5.26x

Free OCF CAGR (5Y)11.98%

Price vs S&P 500 (52W)-28.00%

Year-to-Date Return-0.38%

5-Day Price Return-2.21%

EPS Normalized (Annual)$-0.21

ROA (5Y Avg)-3.04%

Net Profit Margin (Annual)-2.43%

Month-to-Date Return2.32%

EBITD / Share (Annual)$0.02

Operating Margin (Annual)-1.94%

LT Debt / Equity (Annual)0.00x

P/CF (TTM)449.14x

ROI (5Y Avg)-5.48%

LT Debt / Equity (Quarterly)0.00x

EPS Basic Excl Extra (TTM)$-0.16

P/TBV (Quarterly)0.28x

P/B Ratio (Annual)0.27x

Inventory Turnover (TTM)2.73x

Pretax Margin (TTM)-0.39%

Book Value / Share (Annual)$3.08

Price vs S&P 500 (13W)4.03%

Beta0.51x

P/FCF (Annual)3.71x

Revenue / Share (TTM)$4.69

ROE (TTM)-5.06%

52-Week Low$2.07

vGradeC

gGradeC

mGradeB

vgmGradeC

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Earnings Surprise History

Q1 260.00est. -0.13

Analyst Recommendations

Mar 2026

Apr 2026

May 2026

Jun 2026

4.23

4.15

4.23

Industry Peers — Catalog & Mail-Order(33)

Symbol	Value Score	Growth Score	Momentum Score	Price
BZUNBaozun Inc. American Depositary Shares	C	C	B	$2.65
AMZNAmazon.Com Inc	F	B	B	$246.03
CPNGCoupang, Inc.	D	B	D	$15.15
CDWCDW Corporation	D	C	C	$133.04
WWayfair Inc.	D	D	C	$68.35
CHWYChewy, Inc.	D	C	D	$20.64
PTRNPattern Group Inc. Series A Common Stock	F	B	A	$19.55
NSITInsight Enterprises Inc	C	C	B	$111.07
RVLVRevolve Group, Inc.	D	C	C	$18.88
LUXELuxExperience B.V. American Depositary Shares, each representing one Ordinary Share	B	A	C	$7.48
GCTGigaCloud Technology Inc Class A Ordinary Shares	C	A	C	$31.53

About

Baozun Inc provides end-to-end e-commerce solutions and brand management services for companies selling apparel, home goods, and electronics. Services include online store design and operations, fulfillment, customer support, and strategic brand positioning. The company operates through two segments—E-Commerce (its primary revenue source) and Brand Management.