Bread Financial Holdings, Inc. (BFH) Stock Price
BFHStock
$102.56+78.02%52W
Market Cap$3.94B
P/E7.61x
PEG Ratio2.24
Div yield3.09%
Beta1.29
BFH Share Price Chart
Favorite Metrics
Price vs S&P 500 (26W)14.20%
Price vs S&P 500 (4W)-3.71%
PEG Ratio2.24
VGM Score64.93
P/E Ratio (Annual)7.61x
Indicated Dividend Yield (Annual)3.09%
BFH Earnings Surprise History
| Quarter | Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|---|
| Q2 2026 | $2.77 | $3.55 | +28.26%(+$0.78) | |
| Q1 2026 | $3.05 | $4.18 | +37.03%(+$1.13) | |
| Q4 2025 | $0.48 | $2.07 | +334.30%(+$1.59) | |
| Q3 2025 | $2.11 | $4.02 | +90.32%(+$1.91) | |
| Q2 2025 | $1.94 | $3.14 | +61.68%(+$1.20) |
BFH Analyst Recommendations
Jun 2026
Jul 2026
Aug 2026
Sep 2026
3.55
3.55
3.68
3.77
Industry Peers — Personal Credit Institutions(15)
| Symbol | Value Score | Growth Score | Momentum Score | P/E Ratio (Annual) | ROE (TTM) | Operating Margin (TTM) | Revenue Growth (5Y) | Price |
|---|---|---|---|---|---|---|---|---|
BFHBread Financial Holdings, Inc. | C | C | A | 7.6x | 17.1% | 15.1% | 3.4% | $102.56 |
| AFRMAffirm Holdings, Inc. Class A Common Stock | D | A | B | 12.9x | 47.9% | 9.8% | 37.4% | $74.01 |
| OMFOneMain Holdings, Inc. | B | C | B | 8.2x | 23.1% | 15.7% | 4.8% | $55.95 |
| CACCCredit Acceptance Corp | C | C | B | 13.2x | 32.4% | 47.0% | 6.8% | $540.98 |
| NNINelnet, Inc. Class A | D | C | B | 10.6x | 8.2% | 16.0% | 7.1% | $127.42 |
| ENVAEnova International, Inc. | C | C | B | 14.4x | 25.8% | 40.2% | 21.8% | $177.89 |
| SLMSLM Corporation | C | C | C | 5.5x | 30.3% | 26.7% | 7.2% | $21.81 |
| LCLendingClub Corporation | D | C | B | 16.3x | 11.9% | 21.0% | 2.9% | $16.01 |
| PICSPicS N.V. Class A Common Shares | C | A | B | 7.9x | 28.2% | -153.0% | — | $13.17 |
| HAPNHappen, Inc. Common Stock | C | C | B | 12.3x | 12.9% | 25.6% | 2.9% | $14.49 |
| ATLCAtlanticus Holdings Corporation | C | B | B | 11.4x | 22.8% | 17.2% | 13.9% | $92.02 |
About Bread Financial Holdings, Inc.
Bread Financial provides private-label and co-branded credit cards, loyalty programs, and marketing services to retailers. The company's core business partners with major retailers to jointly market branded credit cards to their customers. Bread also holds a minority stake in LoyaltyOne, which operates Canada's largest airline miles loyalty program and provides marketing services to grocery retailers in Europe and Asia.